healthcare marketing
Healthcare Marketing
Health Marketing is the new communication approach related to public health. It applies the principles and theories of traditional marketing and digital marketing to strategies of prevention, promotion and protection of health.
Professional team
Our working group includes specialists with up-to-date and in-depth knowledge of strategic frameworks and digital marketing, capable of developing a global operational vision of the firm and the professional that is decidedly different from those of the past.
Deontological ethics
We believe in respecting the ethical deontology of the healthcare professions, in transparency and correctness. We believe in flexibility and dynamism applied to work because they allow full support to the customer aimed at achieving marketing objectives.
Digital Marketing
With our Digital Marketing plan for the medical sector, we give people the opportunity to learn about the work done, the characteristics that distinguish the medical professional from others and their strengths. The plan allows you to promote particular activities, or specific services, that would otherwise be less visible at a local level. Word of mouth, on which the reputation of doctors was once based, is no longer effective.
Digital Marketing Plan
The digital marketing plan in the medical sector requires a series of interventions aimed at building a solid online presence of the professional.
We can summarize the interventions with the following actions:
- Marketing Plan
- logo and personal branding
- corporate image
- health communication
- web and SEO
- e-mail marketing
- social media marketing
- Google AdWords Ads
- Custom apps (IOS/Android)
- health events
Implementation of the plan
The implementation of the Digital Marketing plan in the medical sector is indicated for all professionals who work in this branch and (more generally) in the healthcare sector. Increasing your qualified presence on the web creates visibility and credibility (reputation on the web) in public opinion.